Thriving together towards achieving financial health for retailers in Africa.
In the physical value chain, suppliers require payment on delivery: micro retailers order what they can pay today, not what they can sell tomorrow. Cash represents a security risk. Suppliers increasingly demand cashless payment, requiring the retailer to convert physical cash into digital money.
At Correlaction we solve this cash trap that holds back the development of a sector that accounts for 80% of jobs in Africa. MSMEs’ performance becomes visible and bankable, enabling access to more financial services at lower system costs and minimising risks of overindebtedness. We level the playing field for MSMEs to be more competitive in the market, which translates into reducing inequalities and increasing financial health for retailers, their families and communities.
Our Impact.
Foster financial
health for MSMEs
Enable financial inclusion
through digitisation
Empower
entrepreneurs
Optimised value chain processes with no environmental harm
Sustainable Development Goals.
Today, Corellaction powers the largest Retail finance scheme in Kenya and is expanding into Uganda. We provide a simple, secure, least cost solution fit for Africa connecting 4+ banks with 7+ suppliers and 20000+ retailers
Decent Work and Economic Growth
Partnerships for the Goals
No
Poverty
Reduced Inequalities
Retailers.
At Correlaction, we aim to make a social impact by empowering small businesses and individuals to unlock their potential and be the best they can be. Explore some stories from some of our loyal clients.
Edwin Ndirangu
Shop Name: Pemaa shop
“Now I don’t pay on the spot and I can order my stock any day. I can pay after 2 weeks. When the stock is delivered I receive an SMS immediately reflecting the amount I used to purchase my stock. topmeup is life changing”
Virginia Kamau
Shop Name: Newlife shop
“I’m given a 2 weeks window to pay. Within those 2 weeks I’m able to stock my shop with other products and also I can pay school fees”
John Muoria
Shop Name: Goodwish shop
“Earlier on I faced some challenges. My fridge would remain empty until the day I get funds. Since topmeup came, I can stock more soda without worries and I pay slowly without pressure. When you have 10.000 shilling, you can use it to do other things like pay school fees first”
Michael Kiama
“Before Jaza Duka I used to stock Unilever products worth Kshs 10.000after Jaza Duka that increased to 20.000 kshs and above on a weekly basis. This (shop) is my only source of income. This is where I feed my family. Jaza Duka is a good initiative to build your business. You can now stock products you did not before and expand your business”
Jane Wanja
“This is what enabled me to bring up my kids. Before I did not have enough money to buy stock. Every so often my income was low. But when I enrolled in Jaza Duka I now access Unilever products and pay later. It has enabled me to stock bigger packs which I did not stock previously. Now my customers have increased because now they can find what they are looking for.”
Lucy Njoki
Shop Name: Goodwish shop
“I have two children. We depend on this business for our livelihood. For fees, for food, this is it. All my customers pay using cash. I pay my Jaza Duka loan through M-PESA. I never used to stock Sunlight 1kg but through Jaza Duka, I have been able to stock it."
Suppliers.
At Correlaction, we aim to make a social impact by empowering small businesses and individuals to unlock their potential and be the best they can be. Explore some stories from some of our loyal clients.
First topmeup Pilot
Contact Job title: Director
Supplier Name: Kisengo Distributors
“topmeup has really improved the general business of the area. We are doing more volumes and it has reduced our costs as well. Both the retailer and the distributor are benefiting. What I suggest to Correlaction is to bring more customers onboard through the topmeup program. The support I am receiving from Correlaction is amazing”